Since 1973 the brand name of Billabong has been around creating its own sense of fashion and reality clothing. Founded by Gordon and Rena Merchant this brand was officially traded by Australian Security Exchange in the year 2000. Being an Australian company and icon the name Billabong can be seen in just about every state of Australia however you can also find this line of surf clothing around the world.

According to the Wikipedia the name Billabong originates from an Aboriginal word that is typically Australian meaning a pool of river water that stands alone because the rest of the river has diverted or dried up. The name itself helps to keep this Australian icon an original part of Australian history in clothing and surf apparel.

The company has also branched out into surfboards, body boards, wake boards, surf wax and other related surfing products that sell well in the Australian beachfronts. Wet suits and now skate apparel plus skate board hardware are sold by the Billabong brand name. Such an iconic brand name means that Australian people who like to keep buy Australian will purchase this brand not only because it is fashionable but also because the Billabong brand is a sturdy range of products that has been vigorously quality tested.